|If you're operating
a business in this day and age, chances are you've contemplated having
a website built. . .or building one yourself.
If you have the time and talent, I urge you to go ahead and try it yourself.
It's great fun and you can save a lot of money. It's also real
rewarding to be able to say, "I did that!"
But remember. . .your website reflects on you and your business, and
it has to look professional – not like it was made by your favorite
must be attractive, yet functional. Is the site easy to navigate? Can
you find what you want with minimal clicking and scrolling? Do the pages
That last question is a really important one, if many of your potential
customers live in rural areas. . .like on the beautiful Olympic Peninsula
where I call home. While a lot of folks around here do have broadband,
or the equivalent, many more are still dependent on a much-slower dial-up
If your customers have to wait four minutes to download your cool Flash
animation, chances are they won't be too impressed. They may even
click right off the site, fearing the rest of the pages will be as equally
annoying to them.
the KISS principle: Keep It Simple, Sweetie!
(Okay, so I modified it somewhat. . .)
is like a precocious child. He'll behave like an angel at grandma's
(on Internet Explorer), but'll act up at home (on Chrome). There
are hundreds of possible combinations of the variables that can effect
how your website is viewed. Monitor size, resolution and color calibration
can also tweak that "perfect" design.
one of the many talented website designers working locally? Often they'll
ask you to supply your own text when they create your site. Allow
me to work my magic; and create informative, interesting copy to highlight
your organization or business.
Links to some
of the pages I've designed are in my portfolio.
Off-site link to an essay on The
Web-Safe Color Dilemma.